AstraZeneca

As part of an ongoing internal communications campaign for AstraZeneca we created a 'family' of brands, to support and give a focus to, new and innovative business solution programmes being implemented globally.

The branding was applied across sales literature, CD Roms, powerpoint templates, intranet and promotional items creating a powerful internal awareness of the programmes, enabling a more dynamic engagement with new markets.

A simple set of brand guidelines was developed to ensure consistency of branding globally.